Campaigning for your local business – why bother?

Checking LinkedIn today I saw a post about a coffee shop in Bristol which was suffering because of works that the council were undertaking on a nearby bridge which was directing customers away from the cafe.

Crepe & the Coffee Cabin

I used to work with a customer who had an office just across the water from their location, and it came to my attention from a member of the customer team I worked with.

It’s a great example of the challenges that small businesses face on a daily basis.  You think you’ve got your business plan all sorted and then something unexpected happens and you’re up against the wall.  In this case it’s important local infrastructure works, but many times it’s one invoice that’s not been paid because of a problem down the supply chain.

But in this instance the joys of social media have taken over and the cafe is gaining important attention which is driving some people for a latte or a crepe.  One person’s desire to help has proven to make a difference.

There are thousands of businesses across the country experiencing similar problems, so if there’s one you know that needs a helping hand, then help them out.  It doesn’t need to take a lot of effort but could make a lot of difference.

You’ll miss them when they’re gone!

 

 

One thought on “Campaigning for your local business – why bother?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s