…they buy why you do it.
That’s what Simon Sinek argues in his powerful TED talk and it’s hard to disagree.
I witnessed this firsthand when on our Easter break at Croyde Bay (a beautiful part of the world that I recommend visiting, by the way).
Down by the beach, in a surf shop we met a lady who was running her own small jewellery business.
There’s nothing remarkable about someone making and selling jewellery; granted. However, this lady was making exquisite pieces of jewellery from pieces of glass and pottery that had all been sourced from Croyde beach.
Now, people love Croyde. They just do. You come away wishing you could take a part of it with you and that is why this lady was doing what she was doing. She wanted to make it possible to take a piece of the place you love away with you, in the form of a beautiful piece of jewellery.
Like many others, we were in.
We bought why she was doing it and my wife left with a very pretty green “sea glass” ring.